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    <title>The Parent Inc newsroom</title>
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    <description>The Parent Inc is Southeast Asia's largest parenting platform, headquartered in Singapore. Its businesses include theAsianparent (Webtretho in Vietnam), the theAsianparent Awards, the brands Mama's Choice and Little Rei, the distribution of global mum and baby brands across the region, and Motherswork retail.</description>
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    <item>
      <title>Produsen Didorong Jaga Kualitas Produk Ibu dan Anak (TVRI)</title>
      <link>https://theparentinc.com/videos/tvri-awards-2026-indonesia.mp4</link>
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      <pubDate>Wed, 21 Oct 2026 16:00:00 GMT</pubDate>
      <description>TVRI's Berita Siang covers theAsianparent Awards 2026 Indonesia, with an interview with Roshni Mahtani Cheung.</description>
    </item>
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      <title>Dipilih Orang Tua dan Dinilai Ahli, Ini Pemenang theAsianparent Awards 2026 (Warta Ekonomi)</title>
      <link>https://wartaekonomi.co.id/read642678/dipilih-orang-tua-dan-dinilai-ahli-ini-pemenang-theasianparent-awards-2026</link>
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      <pubDate>Wed, 21 Oct 2026 16:00:00 GMT</pubDate>
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      <title>theAsianparent Awards 2026 Indonesia opens in Jakarta: parents now trust evidence over marketing claims</title>
      <link>https://theparentinc.com/newsroom/theasianparent-awards-2026-indonesia</link>
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      <pubDate>Tue, 20 Oct 2026 16:00:00 GMT</pubDate>
      <description>theAsianparent Awards 2026 Indonesia opened at The Ritz-Carlton Jakarta, Mega Kuningan, with a press conference attended by 25 media partners and new findings from the Digital Mum Survey 2025.</description>
    </item>
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      <title>Ajang theAsianparent Awards 2026: Apresiasi Brand Pilihan Utama Keluarga Indonesia (TIMES Indonesia)</title>
      <link>https://times.co.id/ajang-theasianparent-awards-2026-apresiasi-brand-pilihan-utama-keluarga-indonesia</link>
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      <pubDate>Tue, 20 Oct 2026 16:00:00 GMT</pubDate>
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      <title>theAsianparent and Webtretho celebrate Vietnamese Women's Day</title>
      <link>https://theparentinc.com/newsroom/vietnamese-womens-day-2026</link>
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      <pubDate>Mon, 19 Oct 2026 16:00:00 GMT</pubDate>
      <description>On 20 October, theAsianparent and Webtretho thanked the women who hold families together, in their community and on their own team.</description>
    </item>
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      <title>Mama's Choice represents Indonesia at Hong Kong Mega Show 2026</title>
      <link>https://theparentinc.com/newsroom/mamas-choice-hong-kong-mega-show-2026</link>
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      <pubDate>Mon, 19 Oct 2026 16:00:00 GMT</pubDate>
      <description>Invited by Indonesia's Ministry of Trade, Mama's Choice was the only mum and baby brand brought to Hong Kong Mega Show 2026.</description>
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      <title>theAsianparent Thailand and Dermatix host "See Her Heal", the third TAP Academy of 2026</title>
      <link>https://theparentinc.com/newsroom/tap-academy-dermatix-see-her-heal</link>
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      <pubDate>Sun, 18 Oct 2026 16:00:00 GMT</pubDate>
      <description>The third TAP Academy of 2026 brought mums, experts and Dermatix together around postpartum recovery, self-care and confidence, with a TikTok creator workshop for aspiring Momfluencers.</description>
    </item>
    <item>
      <title>Little Rei launches its diapers in Singapore</title>
      <link>https://theparentinc.com/newsroom/little-rei-diapers-launch-singapore</link>
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      <pubDate>Fri, 09 Oct 2026 16:00:00 GMT</pubDate>
      <description>Little Rei, designed in Singapore, launches diapers that are silky soft, up to 14 hours dry and dermatologically tested, with a two-piece trial pack so parents can try before they commit.</description>
    </item>
    <item>
      <title>The Parent Inc's Indonesia team celebrates Independence Day with their children</title>
      <link>https://theparentinc.com/newsroom/indonesia-independence-day-2026</link>
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      <pubDate>Wed, 12 Aug 2026 16:00:00 GMT</pubDate>
      <description>The Indonesia team marked Independence Day by welcoming colleagues' children into the office for a day of competitions and laughter.</description>
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      <title>Mama's Choice launches Stretch Mark Oil</title>
      <link>https://mamaschoice.id/produk/stretch-mark-oil</link>
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      <pubDate>Sun, 31 May 2026 16:00:00 GMT</pubDate>
      <description>The newest addition to the Mama Series.</description>
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      <title>theAsianparent Awards 2025 Thailand</title>
      <link>https://www.youtube.com/watch?v=OVusC4umNqc</link>
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      <pubDate>Tue, 19 May 2026 16:00:00 GMT</pubDate>
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      <title>theAsianparent wins bronze at the Netcore MARKies Awards</title>
      <link>https://www.linkedin.com/feed/update/urn:li:activity:7456966779056345089</link>
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      <pubDate>Thu, 30 Apr 2026 16:00:00 GMT</pubDate>
      <description>Recognised for the most effective use of marketing automation.</description>
    </item>
    <item>
      <title>Founder interview with Sharon Phoong-Wong of Motherswork (Bennet Lee)</title>
      <link>https://www.linkedin.com/feed/update/urn:li:activity:7460479006057009153</link>
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      <pubDate>Thu, 30 Apr 2026 16:00:00 GMT</pubDate>
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    <item>
      <title>Exciting Women-Led FemTech Companies, featuring Roshni Mahtani Cheung (Woman Entrepreneurs Review)</title>
      <link>https://www.linkedin.com/feed/update/urn:li:activity:7449443409146331136</link>
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      <pubDate>Tue, 31 Mar 2026 16:00:00 GMT</pubDate>
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      <title>Removing costly bottlenecks, boosting conversions: How home-grown retailer found a 'financial engine for global growth' (The Straits Times)</title>
      <link>https://www.straitstimes.com/business/removing-costly-bottlenecks-boosting-conversions-global-payments-airwallex</link>
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      <pubDate>Sat, 31 Jan 2026 16:00:00 GMT</pubDate>
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    <item>
      <title>Sharon Phoong-Wong speaks on scaling beyond Singapore at Airwallex</title>
      <link>https://www.linkedin.com/posts/hayleykoh_grateful-to-have-hosted-a-retail-industry-activity-7417868811389026304-vvMl</link>
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      <pubDate>Wed, 31 Dec 2025 16:00:00 GMT</pubDate>
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      <title>Looking back at the Webtretho Awards 2025: a night honoring choices for Vietnamese families (Eva)</title>
      <link>https://eva.vn/tieu-dung/nhin-lai-webtretho-awards-2025-dem-vinh-danh-nhung-lua-chon-vi-gia-dinh-viet-c2a661111.html</link>
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      <pubDate>Wed, 31 Dec 2025 16:00:00 GMT</pubDate>
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    <item>
      <title>Webtretho Awards 2025 recap (Vietnam Health News)</title>
      <link>https://www.tiktok.com/@vietnamhealthnews/video/7599600721985539348</link>
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      <pubDate>Wed, 31 Dec 2025 16:00:00 GMT</pubDate>
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      <title>7 keys for staying relevant in an evolving consumer landscape, by Southeast Asia's women founders (East Ventures)</title>
      <link>https://east.vc/news/from-portfolios/southeast-asia-women-d2c-founders-strategies</link>
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      <pubDate>Sun, 30 Nov 2025 16:00:00 GMT</pubDate>
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    <item>
      <title>theAsianparent and Youvit unveil Malaysia's first-ever Kids Board of Directors</title>
      <link>https://theparentinc.com/newsroom/theasianparent-youvit-kids-board-of-directors-malaysia</link>
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      <pubDate>Wed, 19 Nov 2025 16:00:00 GMT</pubDate>
      <description>A Malaysian Children's Day event in Kuala Lumpur gave young people a voice in the initiatives built for them, and launched Youvit x theAsianparent Kids Gummies with Vitamin D.</description>
    </item>
    <item>
      <title>Sharon Phoong-Wong joins the Phoenixus Women with Impact panel</title>
      <link>https://www.linkedin.com/posts/sharon-wong-motherswork_justkeepshowingup-womensupportingwomen-activity-7396495028623360000-Rn8d</link>
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      <pubDate>Fri, 14 Nov 2025 16:00:00 GMT</pubDate>
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      <title>theAsianparent Awards 2025 announces 90 brands and influencers of the year in Thailand (ThaiPR.net)</title>
      <link>https://www.thaipr.net/?p=3665431</link>
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      <pubDate>Thu, 13 Nov 2025 16:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Feature on Roshni Mahtani Cheung (Her Entrepreneur)</title>
      <link>https://www.linkedin.com/posts/herentrepreneur_hersuccess-roshnimahtanicheung-theparentinc-activity-7399008986529816577-YoMh</link>
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      <pubDate>Fri, 31 Oct 2025 16:00:00 GMT</pubDate>
    </item>
    <item>
      <title>Mama's Choice at Mommy n' Me, Indonesia: day one recap</title>
      <link>https://theparentinc.com/videos/mamas-choice-mommy-n-me-2025.mp4</link>
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      <pubDate>Sat, 31 May 2025 16:00:00 GMT</pubDate>
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    <item>
      <title>How I Made It: Roshni Mahtani Cheung (CNA)</title>
      <link>https://podcasts.apple.com/sg/podcast/how-i-made-it-roshni-mahtani-cheung-from-family-bankruptcy/id1634338956?i=1000703528693</link>
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      <pubDate>Sun, 13 Apr 2025 16:00:00 GMT</pubDate>
      <description>Podcast.</description>
    </item>
    <item>
      <title>theAsianparent and Partipost join forces to scale up influencer marketing for mum and baby brands in Indonesia</title>
      <link>https://theparentinc.com/newsroom/theasianparent-partipost-partnership-indonesia</link>
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      <pubDate>Thu, 20 Feb 2025 16:00:00 GMT</pubDate>
      <description>theAsianparent's community of mum nano-influencers meets Partipost's campaign and community management platform.</description>
    </item>
    <item>
      <title>Mama's Choice strengthens its Indonesia presence through a distribution partnership with MBS</title>
      <link>https://theparentinc.com/newsroom/mamas-choice-mbs-distribution-partnership-indonesia</link>
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      <pubDate>Thu, 20 Feb 2025 16:00:00 GMT</pubDate>
      <description>Mensa Binasukses (MBS) becomes Mama's Choice's official distributor in Indonesia, expanding the brand into modern trade and pharmacy channels.</description>
    </item>
    <item>
      <title>theAsianparent publishes the Digital Mum Survey Indonesia 2024</title>
      <link>https://theparentinc.com/newsroom/digital-mum-survey-indonesia-2024</link>
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      <pubDate>Thu, 20 Feb 2025 16:00:00 GMT</pubDate>
      <description>1,000 Indonesian mothers on their concerns, purchasing habits and digital behaviour.</description>
    </item>
    <item>
      <title>Mama's Choice expands its baby oral care range with two new toothpaste flavours</title>
      <link>https://theparentinc.com/newsroom/mamas-choice-baby-toothpaste-new-flavours</link>
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      <pubDate>Tue, 11 Feb 2025 16:00:00 GMT</pubDate>
      <description>Mandarin Orange and Mixed Berries Bubblegum, for babies aged 6 months to 3 years.</description>
    </item>
    <item>
      <title>How Roshni went from babysitting to owning SEA's largest parenting empire (Hard Truths by Vertex)</title>
      <link>https://vertexventures.sg/news/podcast-hard-truths-by-vertex-series-2-episode-7-how-roshni-went-from-babysitting-to-owning-sea-s-largest-parenting-empire</link>
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      <pubDate>Mon, 05 Feb 2024 16:00:00 GMT</pubDate>
      <description>Podcast. Also on Spotify and Apple Podcasts.</description>
    </item>
    <item>
      <title>The Parentinc acquires baby products retailer Motherswork (Inside Retail Asia)</title>
      <link>https://insideretail.asia/2024/01/19/the-parentinc-acquires-baby-products-retailer-motherswork/</link>
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      <pubDate>Thu, 18 Jan 2024 16:00:00 GMT</pubDate>
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