About Us

Roshni Mahtani Cheung, Founder & Group CEO


The Parentinc is a fast-growing parent-tech company headquartered in Singapore and stands as one of Asia’s premier innovators. 

At its core is the flagship brand, theAsianparent, Southeast Asia’s largest content and community platform for parents. With localised versions for Singapore, Indonesia, Thailand, Malaysia, and the Philippines, as well as an app that boasts a stellar app store rating of 4.9 stars, theAsianparent fosters a robust, supportive, and non-judgmental community, and serves as an invaluable resource for today’s parents, covering topics from pre-conception and pregnancy to the journey of raising a child.

Venturing beyond borders, The Parentinc also owns Vietnam’s largest social network for women, Webtretho, and the highly acclaimed app for parents, Bé Yêu. Rooted in the mission to give women a voice and enrich their lives, Webtretho has evolved into one of Southeast Asia’s most influential user-generated content platforms. Covering a spectrum of topics including parenthood, pregnancy, childcare, beauty, healthcare, and entertainment, Webtretho serves as a valuable resource. Additionally, Webtretho operates Bé Yêu, a vibrant Vietnamese social network providing a discussion platform for expectant parents and families seeking insights into raising their children effectively.

Further expanding its footprint from media into commerce, The Parentinc is also the owner and operator of direct-to-consumer brand Mama’s Choice. Mama’s Choice embodies a commitment to providing mothers with peace of mind and empowerment throughout their early motherhood journey. The brand advocates for safe, high-quality personal care and treatment products. Rigorously tested in Singapore and Halal-certified by MUI in Indonesia, Mama’s Choice products are free from harsh chemicals like parabens, triclosan, phthalates, alcohol, fluoride, and sodium lauryl sulfate. The brand upholds stringent testing standards and transparency, ensuring that its products remain naturally safe for families across Asia.

In its commitment to build a self-sustaining content, community, and commerce ecosystem for parents in SEA, The Parentinc acquired Motherswork, a premier omni-channel retailer specialising in premium mother, baby, and kids’ products. Motherswork has two stores in Singapore, eight in China, and one in Vietnam. Motherswork offers customers in every stage of parenthood a curated selection of over 300 esteemed brands, with the exclusive distribution of 20 brands, including its own proprietary brand, Little Rei. Established in 1998, Motherswork has become synonymous with quality and excellence for parents who only want to provide the best care for their children. 

Our Philosophy
We help mums and dads raise healthy, happy, and confident children through every stage of their parenting journey by providing: accurate, comprehensive, relevant content; a non-judgmental support network; and top quality products designed to cater to their needs.

Our Mission
To help families have healthy pregnancies and raise happy, healthy, and confident children

Our Vision
To be the No. 1 Content, Community & Commerce Destination for Parents in emerging markets