Asia's parent-tech and consumer platform
The Parent Inc turns insight from millions of parents into trusted content, engaged communities, consumer brands, regional distribution and retail.
Built over 17 years. Growing across Asia. Figures as of October 2026. theAsianparent is ranked #1 in Southeast Asia by downloads in Google Play’s Parenting category.
Our businesses
Our businesses share one advantage: a deep, local understanding of what Asian families need. Each one strengthens the others, turning parent insight into influence, products, distribution and retail growth.
Millions of parents come to theAsianparent to ask questions, track pregnancies, share experiences and make decisions. Those relationships give us a constantly evolving view of what families need next.
20Mparents reached across our digital platforms
theAsianparent
Mama's Choice and Little Rei transform the needs we hear every day into products designed for Asian families, climates and routines.
3.4M+Mama's Choice units sold in 2025
Our own brands
We help global brands enter and grow across Asia with local consumer intelligence, established retail relationships and regional operating experience.
Stokke · Cybex · Joolzand more
Distribution
Motherswork gives us a direct view of what parents discover, compare and buy, online and in stores across Asia.
5markets, including China under licence
MothersworkHow the group works
Aggregated search behaviour, community themes, research responses, reviews and purchasing patterns help us understand how family needs are changing. Those insights inform our content, campaigns, products, distribution decisions and retail experience. Every part of the group contributes insight that helps the others make better decisions, while our editorial standards protect the trust parents place in us.
Parents show us what they need.
Our platform turns signals into insight.
Brands earn attention and trust.
Insight becomes products.
Distribution and retail turn demand into growth.
The result is a compounding advantage: deeper insight, faster execution and better decisions across the group.
Regional reach
From India to Japan, we listen to parents in their own languages and cultural contexts. Local teams and partners turn those insights into ideas that work market by market. Every insight makes the whole network smarter and helps us build what families need next.
281 people based across Southeast Asia, serving 12 Asian markets
Local teams. Local context. No copy-paste playbook.
Webtretho, our platform in Vietnam, thanked the women who hold families together.
Our Indonesia team turned the office into a playground for their children. Selamat Hari Kemerdekaan!
A TikTok creator workshop for Thai mums, led by an officially appointed TikTok Mentor.
Malaysia's first Kids Board of Directors gave children a say in what is built for them.
Proclamation No. 700 marks 15 October as National Pregnancy and Infant Loss Remembrance Day.
Little Rei diapers, designed in Singapore and launched there in October 2026.
12 markets across Asia HQ Singapore
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Singapore · Malaysia · Indonesia · Thailand · Cambodia · Vietnam · Myanmar · Philippines · China · India · Korea · Japan
Central Retail · Dermatix · Youvit · Watsons · Partipost · Mensa Binasukses
Tigris Capital
Newsroom
New markets, new products, new partnerships, and new ways to serve Asia’s families.
Announcement21 Oct 2026
The Straits TimesFeb 2026
Milestone10 Oct 2026
Work with us
We already have the relationships, intelligence, operating teams and routes to market. Whether you are building, investing or expanding across Asia, let’s create what families need next.
Build with us
