Announcement21 Oct 2026
Work with us
Build the future of parenting in Asia with us.
Whether you make products for families, invest in them or want to build for them, there's a place for you here.
Partner with us
Southeast Asia's largest parenting platform
Where Southeast Asia's parents turn first.
We build the brands, platforms and communities that support them: from the parenting app 20M people use, to the products in their hands and the stores where they shop.
- 20M
- users
- #1
- parenting app in Southeast Asia
- 8
- Southeast Asian markets
- 5
- Motherswork markets
Figures as of October 2026. #1 by downloads in the Google Play Parenting category.
As seen in
Read the coverage- TechCrunch
- Forbes
- CNN
- Business Insider
- CNA
- The Straits Times
- Bangkok Post
- TVRI
- Inside Retail Asia
- Warta Ekonomi
- TIMES Indonesia
Our businesses
Four businesses, one understanding of parents.
The parenting app and community for pregnancy and the early years. Webtretho in Vietnam.
20Musers
theAsianparent
Maternity and baby skincare, diapers and swaddles, built from what parents tell us.
3.4M+Mama's Choice units sold in 2025
Our own brands
Distribution
Leading global mum and baby brands, brought to Southeast Asian families.
Stokke · Cybex · Joolzand more
Distribution
motherswork
Premium mum and baby retail since 1998, in store and online.
5markets, including China under licence
MothersworkHow the group works
Every part of our business learns from parents, and makes the others stronger.
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Insight
Parents tell us what they need.
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Content
theAsianparent answers them.
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Brand solutions
Brands reach parents through us.
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Own brands
Products made for what parents ask.
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Retail
Motherswork puts them in parents’ hands.
What parents tell us in store becomes new insight, and the cycle starts again.
What we believe
Healthy families make a better world.
We connect parents with fellow parents, experts and brands, by empowering families with knowledge, technology, products, services and income opportunities within a trusted community.
- Tools
- Content
- Products
- CSR
- Income for parents
Impact · Project Sidekicks
Helping parents through the loss no one talks about.
Since 2020, Project Sidekicks has promoted healthier pregnancies and supported parents grieving a stillborn baby, with tools in theAsianparent app and a public campaign for change.
- 35M+
- baby kicks counted
- 1.7M
- mothers have used the kick counter
- 50,000+
- parents have used Healing Mode after a loss
Policy the campaign has helped change
- 2021Parental leave after stillbirth in Singapore
- 2024Singapore's stillbirth definition moved from 28 to 24 weeks
- 2024Proclamation No. 700 in the Philippines marks 15 October as National Pregnancy and Infant Loss Remembrance Day
Community · VIParents
Parents don't just read us. They earn with us.
VIParents is theAsianparent's community of mums who earn income from brand campaigns, product reviews and content. Brands hear from real parents, and parents are paid for their voice.
Regional reach
One group, eight Southeast Asian markets.
What parents tell us in one market shapes the content, products and stores we build across the region, with 281 people across Southeast Asia.
Myanmar Thailand Cambodia Vietnam Malaysia Singapore Philippines Indonesia 8 markets HQ Singapore
Where we operate
Singapore · Thailand · Malaysia · Philippines · Indonesia · Vietnam · Myanmar · Cambodia
Motherswork footprint
- Singapore3 stores: Great World, Tanglin Mall, Takashimaya
- Vietnam3 stores
- ThailandStore-in-store across Central department stores
- MalaysiaOnline store at motherswork.com.my
- China8 stores operated by a licensee of the Motherswork China trademark
Recent partners
Central Retail · Dermatix · Youvit · Watsons · Partipost · Mensa Binasukses
Backed by
Investor relations
Tigris Capital
Newsroom
Latest from The Parent Inc
The Straits TimesFeb 2026
How a home-grown retailer found a 'financial engine for global growth' ↗(opens in a new tab)
Milestone10 Oct 2026
Little Rei launches its diapers in Singapore
Leadership
Made by parents, for parents.
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Roshni Mahtani Cheung
Founder & Group CEO
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Sharon Phoong-Wong
Founder & CEO, Motherswork
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Team Pramkaew
CEO, International Markets
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Rameez Islam
Head of Finance
We don't just talk to parents. We listen, then we build what they need, from the app in their pocket to the products in their hands. Every part of our business makes the others stronger.
Roshni Mahtani CheungFounder & Group CEO
