Much has been said about marketing to the post-millennial generation, Gen Z. They don’t respond to traditional marketing strategies, are notoriously tough nuts to crack when it comes to engagement, are mobile natives with omnichannel behaviour, value authenticity over branding and promos, and so on. But have we considered what will happen once they become parents? This mind-numbing thought w...

(image) Let me tell you how my company started – it was in New York City, with a 3-year-old. I was babysitting an adorable toddler who was fascinated with where I came from – what Singapore was like, how we dressed, what we ate – and wanted to prepare some Singaporean food for her. Back home, it would have been a quick phone call to my mum; but when I googled “Can you give a 3-ye...

Dear friends, Thank you for making 2015 an amazing year. Merry Christmas and a Prosperous 2016 from all of us at Tickled Media! (image) ...

Earlier this week, Tickled Media participated in Linkedin’s “Bring In Your Parents Day”. Now in its third year running, BIYP was initiated to help parents better understand their children’s occupation, and in turn be more equipped to give or help with career advice. (image) Being a digital parenting company, we wanted to try and implement the same philosophies that drive our work in...

FOR IMMEDIATE RELEASE SINGAPORE, Feb. 28, 2014 -- The video has attracted over 2.4 million views on YouTube and been covered in over 40 local and overseas media outlets including an illustrated front page article in The Straits Times. Tickled Media's video campaign aimed to establish theAsianparent.com as the largest parenting network in Singapore. The video was inspired by Singapore prime...