10 November 2023, Manila, Philippines — BakuNanay wins the National Bronze Award for Health Literacy at the prestigious Healthy Pilipinas Awards for Partners 2023, hosted by the Department of Health. 

Launched in December 2020, BakuNanay is a pioneering initiative aimed at fostering vaccine confidence and combating misinformation surrounding vaccines in the Philippines. The campaign, powered by theAsianparent and supported by Sanofi, has made significant strides in educating Filipinos on the importance of vaccinations to ensure the well-being of children and communities.

(L) Carla Perlas, VP-Content & Communications at The Parentinc and (R) Noriel Venerable, Lead Public Channel Sales of Sanofi Philippines


Through the innovative use of social media, BakuNanay created Team BakuNanay, a robust community of mom ambassadors that provided a safe space for experts, parents, and guardians to share information and experiences related to vaccines. The campaign’s primary objective is to empower individuals with accurate and science-based knowledge about vaccines.

One of the standout features of BakuNanay is the series of webinars organized by the campaign, where medical experts engaged with the community, addressing questions, sharing advice, and disseminating crucial information about vaccines. These webinars have become a cornerstone of the campaign, allowing for direct and interactive communication between experts and the public.

This National Bronze Award for Health Literacy at the Healthy Pilipinas Awards for Partners 2023 reflects the dedication and impact of the BakuNanay campaign in promoting health literacy and dispelling vaccine misinformation.

These are the National Bronze Awardees at the Healthy Pilipinas Awards for Partners 2023


Notably, BakuNanay has previously been recognized for its excellence in customer engagement, winning the Silver Award at the 2021 Marketing Excellence Awards. Additionally, the campaign was a Finalist for Excellence in the Influencer/KOLs Marketing category, further solidifying its position as a leader in innovative health communication.

As the fight against vaccine misinformation continues, BakuNanay remains committed to its mission of ensuring a safer and healthier future for Filipino children and communities.

To support the fight against vaccine misinformation, join Team BakuNanay here.




About theAsianparent 

theAsianparent is Southeast Asia’s largest content and community platform for parents, with a reach of over 35 million users monthly and an app store rating of 4.9 stars (Download the app here). Available in 11 languages across 13 countries, theAsianparent aims to help parents have healthy pregnancies and raise healthy, happy, and confident children by providing relevant content, a safe community, and numerous trackers that empower and enable them throughout their pre-conception, pregnancy, and parenting journey. Headquartered in Singapore, theAsianparent investors include: Central Retail Corporation, East Ventures, Fosun International, Global Grand Leisure, JD.com, LINE SEA Corp., Mirae Asset-Naver New Growth Fund, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings.

For more information, please visit: corporate.theAsianparent.com

About Sanofi

Sanofi is an innovative global healthcare company, driven by one purpose: chasing the miracles of science to improve people’s lives. Sanofi’s teams across the world strive to transform the practice of medicine, turning the impossible into the possible for patients. Sanofi provides potentially life-changing treatments and the protection of life-saving vaccines to millions of people, and affordable access to medicines in some of the world’s poorest countries.

For Media Inquiries:

Carla Perlas

VP-Communications, The Parentinc

[email protected]