24 February 2023, Manila, Philippines — Mama’s Choice, Southeast Asia’s fast-growing and award-winning mother and baby brand from Singapore, has today announced celebrity and influencer Andi Manzano-Reyes as the brand’s first Chief Mama Officer in the Philippines.
Present in five SEA countries, including the Philippines, Singapore, Indonesia, Thailand, and Malaysia, Mama’s Choice manufactures and retails safe, natural, and Halal-certified pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia. Mama’s Choice is excited to welcome Andi to the team and looks forward to the direction she will help to lead the brand in. As a mother of two and currently pregnant with her third child, Andi is the perfect fit for the role to drive awareness of the brand’s remarkably safe and natural pregnancy, motherhood, and baby products that have passed the highest standard of testing and certification.
“Partnering with Mama’s choice made me feel like the brand understood me as a mother and all mothers. Knowing our needs and giving us one less thing to worry about,” shares Andi when asked why she chose to partner with the brand. “As mothers or soon-to-be moms, we worry about a lot of things—from experiencing hormonal and physical changes, running a household, to making sure your kids are growing up healthy. Now that I’m pregnant, I worry, too, about stretch marks! So that’s why, since I found out I was pregnant, I started using Mama’s Choice as recommended by my mama friends. I use the Stretch Mark Cream and Stretch Mark Serum because both products help with my dry and sensitive skin. Now, I can’t live without these two. They have been part of my routine after showering. They moisturize really well and soothe my body. I also used to deal with itchiness and soreness while breastfeeding Olivia and Amelia. But now, I have Mama’s Choice Nipple Cream to help relieve my skin. And yes, this is also safe for babies!”
Mama’s Choice is dedicated to providing high-quality and safe products for mothers and babies, and Andi’s appointment as Chief Mama Officer will further strengthen the brand’s commitment. With her knowledge of the parenting landscape and passion for advocating for mothers and babies, Mama’s Choice is confident that Andi will bring a fresh perspective and valuable insights to the brand.
“We’re very excited to have Andi on board as our first Chief Mama Officer,” says Andrei Salta, country head of Mama’s Choice Philippines. “We believe Andi is the right choice because of her experience and the positive impact she makes on Pinoy parents. As Chief Mama Officer, Andi will not only help to bring our brand forward into the market, but her passion and active involvement with the parenting community will also provide us with actionable insights that we can use to improve our products and better serve our customers. We look forward to the positive impact she will bring to the brand and the community.”
“I have met many moms and can’t wait to meet more, get into the community, and build real friendships through this partnership,” adds Andi. “I also want to spread the word about Mama’s Choice since I truly believe the products are super effective, natural and, as the brand hashtag promises, will give you #OneLessWorry.”
To celebrate the partnership, Mama’s Choice invited media and KOL mamas for lunch at 205 Restaurant in BGC on February 24, 2023. Andi shared her personal experiences on the importance of caring for oneself during pregnancy, and why she chose Mama’s Choice as her partner on her motherhood journey. “The brand understands me,” she said. The event also gave Andi and the guests a chance to get to mingle, catch up, and build new relationships.
Mama’s Choice is available in five SEA markets, including the Philippines, Singapore, Indonesia, Thailand, and Malaysia, via ecommerce platforms and select retailers. In the Philippines, Mama’s Choice is available via Shopee and Lazada.