For its 2019 Digital Mum Report, theAsianparent Vietnam gathered and analyzed responses from over 600 mums (about 50% from Hanoi and other Northern provinces). Most of the respondents belong to the 26-30 year old age group (47.9%) went to college/university (65.2%) work full time (51.7%) have a household income within 10-20 million VND (77.9%) Below are some interesting finding...

Aptly named “Understanding the Malaysian Mum”, the 2019 Malaysian Digital Mum Report was the result of a survey done across the country, yielding 586 responses. 62% of the mums surveyed fall within the 26-35 age category; majority (80%) have a monthly household income of less than RM6,000. Here are some of the report highlights: She’s the Chief Household Officer (CHO) 94% of Mala...

  THAILAND, 27 February 2020 – Reaching over 7.7 million users monthly, theAsianparent Thailand -- part of Southeast Asia’s largest parenting community platform under multinational tech and digital publishing company Tickled Media -- revealed insights about mothers in Thailand based on findings from its annual Digital Mum Survey for 2019. Conducted in six Southeast Asian markets, th...

(image) theAsianparent, a Southeast Asia’s social network and community platform for mums with a monthly network reach of nearly 30 million users has revealed insights in theAsianparent’s Singapore Digital Mums Survey 2019. Here are some interesting insights from its Singapore Digital Mums Survey 2019: Qoo10 is the #1 e-commerce platform among Singaporean Mums; 96% of them shop...

(image) theAsianparent team in Indonesia just revealed the results of our annual Digital Mum Survey (Indonesia) in The Sultan Hotel & Residence in Jakarta and the response was overwhelming! We had a full house of more than 200 guests where we gave insights on how Indonesian mums think and their preferences. Some interesting insights include: Mums use the Internet more and watch les...