Contact
Explore what we could build together.
Investment, partnership or M&A. These conversations go straight to our founder's office.
Start the conversationInvestors & M&A
You could spend a decade building access to Asia's parents. We already did.
Southeast Asia's leading parenting platform, now reaching 12 markets across Asia. Over 17 years, The Parent Inc has combined trusted parent relationships, original consumer research, owned media, consumer brands, regional distribution and physical retail.
Why it matters
Three things that are hard to copy.
- 01
Relationships built early
Parents find us during pregnancy, before many lifelong family habits and purchasing decisions are formed. Relationships built at that moment can continue throughout the early years.
- 02
Intelligence that compounds
Aggregated search behaviour, community themes, research responses, reviews and purchasing patterns reveal how family needs are changing across Asia. Every part of the group contributes insight, and benefits from it.
- 03
A complete route to market
We can identify a need, build demand, create or introduce a product, distribute it and sell it online or in store. Few companies in Asia connect that entire journey within one group. That means we can move from unmet need to market validation, demand creation and physical availability without rebuilding the route each time.
How the group works
A business model that gets stronger with every parent interaction.
Parent relationships create insight. Insight improves content, campaigns and products. Better decisions create stronger experiences and new reasons for families to return. The advantage compounds across markets.
-
Listen
Parents show us what they need.
-
Understand
Our platform turns signals into insight.
-
Influence
Brands earn attention and trust.
-
Build
Insight becomes products.
-
Scale
Distribution and retail turn demand into growth.
The result is a compounding advantage: deeper insight, faster execution and better decisions across the group.
By the numbers
The scale behind the platform.
- 20M
- parents reached across our digital platforms
- #1
- parenting app in Southeast Asia
- 12
- markets across Asia
- 5
- Motherswork markets
- 12M+
- app installs
- 19M+
- social media followers
- 9M+
- email subscribers
- 4.9★
- on Google Play, from 346K reviews
- 170 min
- average time in the app per month
- 281
- people based across Southeast Asia, serving 12 Asian markets
- 3.4M+
- Mama's Choice units sold in 2025
- 35M+
- baby kicks counted on our kick counter
#1 by downloads in the Google Play Parenting category. Figures as of October 2026.
Backed by
Strategic investors who know the region.
Tigris Capital
Our ambition
We are building Asia's defining platform for family life.
The opportunity is larger than media, larger than commerce and larger than any single market. Our ambition is to serve 100 million families and build the brands, technology and routes to market that grow with them.