Our businesses

Four businesses, one understanding of parents.

Each business serves parents directly, and each one makes the others stronger.

Platform

theAsianparent

theAsianparent

The parenting app used by 20M people across Southeast Asia. Trusted content, community and tools for millions of families, from pregnancy through the early years. In Vietnam, theAsianparent runs as Webtretho.

12M+
app installs
19M+
social media followers
9M+
email subscribers
4.9★
on Google Play, from 346K reviews
170 min
average time in the app per month

Visit theAsianparent (opens in a new tab) Visit Webtretho (opens in a new tab)

theAsianparent Awards 2026 Indonesia on stage in Jakarta
  • Three screens from theAsianparent app: the home feed, the pregnancy week-by-week tracker and the community Q&A

    The app

    Pregnancy, baby-development, feeding and sleep trackers, a kick counter, expert content and a supportive community of parents.

    Download the app: App Store (opens in a new tab)Google Play (opens in a new tab)

  • theAsianparent Awards

    Parents' Choice and Editors' Choice awards for the best mum and baby brands. Nominations are free and winners are chosen by public vote. The 2026 awards run across multiple Asian markets, with local nominations, voting and winners announced market by market.

    theAsianparent Awards 2026
  • Brand solutions

    Display, influencer marketing through our VIParent network, social, email and push, branded content.

  • Insights

    Research from our panel of mums across Southeast Asia, including the Digital Mum Survey Indonesia 2024 and the Webtretho Digital Survey in Vietnam.

  • Marketplace

    Brands list and sell straight to parents inside the app. In Indonesia, TokoTAP sells 10,000+ units a month.

  • Reach Southeast Asia's parents

    Work with theAsianparent

Hear it from our advertisers

  • theAsianparent brings to marketers the ability to reach the most elusive demographic and the most critical one: women and mothers. theAsianparent doesn’t only help our clients connect with target audiences, they help our clients build bonds that are ever-lasting and which go beyond reactions to advertising.

    Ashutosh SrivastavaCEO, APAC, Mindshare
  • The Parentinc is a very helpful and supportive partner, especially when it comes to theAsianparent platform – always able to fulfill our requirements. Throughout the few campaigns we worked with them, they proactively provided us with great ideas and comprehensive proposals and even tried to enhance and improvise on their work to ensure the campaigns performed with good results. Without doubt, The Parentinc is definitely a great media partner to work with.

    Jess PohBusiness Development Manager, Innity, Malaysia
  • Working with theAsianparent is always insightful. They always know what the client wants and are able to produce KPI deliverables together for the success of the campaign.

    Abi ShihabSenior Marketing & Communication Manager, Mothercare, Kanmo Group, Indonesia
  • theAsianparent is a great platform that provides highly relevant and localized content for Filipino moms, which is very important both to our multi-national and local mommy brands. theAsianparent sees to it that branded content is highly relatable.

    Iya PangilinanAssociate Media Director, UM Philippines

Own brands

Built from what parents tell us.

Mama's Choice Stretch Mark Oil

Mama's Choice

Mama's Choice

Maternity and baby care, made safe for the most sensitive moments of family life. Two ranges: the Mama Series and the Baby Series.

3.4M+units sold in 2025

  • Scientifically formulated and tested in Singapore laboratories
  • Halal certified and BPOM approved in Indonesia
  • 99% natural ingredients, dermatologically evaluated
  • Brand Choice Award 2025, Health & Beauty (Indonesia)
  • Free from parabens, triclosan, phthalates, alcohol, fluoride and SLS
  • Stretch mark cream, serum and oil, nipple cream, diaper rash cream, natural kids' toothpaste and more
  • On shelf in 8 Southeast Asian markets, including Watsons and Mothercare in Indonesia, Central and Robinson in Thailand, and Motherswork
Shop Mama's Choice (opens in a new tab)
A baby lying in a Little Rei tape diaper

Little Rei

Little Rei

Luxury diapers with a silky, bamboo-infused topsheet, plus bamboo swaddles, bedding and silicone feeding essentials. Designed in Singapore for hot, humid days.

5.0★from 43 verified diaper reviews

  • Ultra-thin luxury diapers with a bamboo-infused topsheet, up to 14 hours dry, in tape and pull-up styles
  • Halal certified, dermatologically tested, TCF (totally chlorine free), no added fragrance or lotion
  • Wetness indicator on both tapes and pull-ups
  • Swaddles, blankets, bedding and towels in OEKO-TEX Standard 100 certified bamboo
  • Feeding sets in food-grade silicone, free of BPA, PVC and phthalates
  • In store at Motherswork in Singapore (Great World, Tanglin Mall and Takashimaya) and China, and distributed across eight markets in Asia
Shop at littlerei.com (opens in a new tab)

Distribution

Leading global mum and baby brands, brought to Southeast Asia.

We bring leading global mum and baby brands to Southeast Asian families. Our audience data tells us what families want before we bring it in.

Distribute with us
  • Stokke
  • Cybex
  • UPPAbaby
  • Joolz
  • Avova
  • Trixie
  • Philips Avent
  • Cambrass
  • WildRide
  • Applecrumby
  • and more
Our Cybex stroller and car seat display at a parenting fair in Thailand

Retail

Motherswork: premium mum and baby retail since 1998.

Now in five markets: our own stores, partner department stores, online, and a licensed operation in China.

Visit Motherswork (opens in a new tab)
Motherswork: through milestones and moments. Brand film, 2024.
  • SingaporeOwn stores3 stores: Great World, Tanglin Mall, Takashimaya
  • VietnamOwn stores3 stores
  • ThailandStore-in-storeStore-in-store across Central department stores
  • MalaysiaOnlineOnline store at motherswork.com.my
  • ChinaLicensed8 stores operated by a licensee of the Motherswork China trademark
Myanmar Thailand Cambodia Vietnam Malaysia Singapore Philippines Indonesia
The Parent Inc market Motherswork

How the group works

Every part of our business learns from parents, and makes the others stronger.

  1. Insight

    Parents tell us what they need.

  2. Content

    theAsianparent answers them.

  3. Brand solutions

    Brands reach parents through us.

  4. Own brands

    Products made for what parents ask.

  5. Retail

    Motherswork puts them in parents’ hands.

What parents tell us in store becomes new insight, and the cycle starts again.

The Mama's Choice booth at the Hong Kong Mega Show 2026

Work with us

Bring your brand to Southeast Asia's parents.

Advertise with theAsianparent, stock with Motherswork, or let us distribute your brand across the region.

Partner with us
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