Our businesses · Own brand
Premium diapers and bamboo baby textiles, designed in Singapore by people who have been handing diapers across a counter since 1998. Our second own brand, and the one you'll change twelve times a day.
littlerei.com (opens in a new tab)The diapers (opens in a new tab)
Who owns Little Rei
Little Rei is owned by The Parent Inc through Motherswork (Mothers Work Pte Ltd, Singapore). It began in 2021 as Motherswork's house brand, the idea of founder Sharon Phoong-Wong after more than 20 years in the mother and baby trade, and joined the group when Motherswork did in December 2023. The brand's tagline is "Never without cuddles."
What it sells
Diapers. Tape diapers from newborn to medium and pull-ups from medium to large, launched in Singapore in October 2026. A silky, double-layered, bamboo-infused topsheet that is naturally cooling, with no cooling additives. An ultra-thin, high-absorbency core rated for up to 14 hours of dryness, a breathable backsheet and a wetness indicator. Dermatologically tested, totally chlorine-free and halal certified. Sold in trial packs of two so parents can test the fit before buying a box.
Textiles. Bamboo swaddles, cooling blankets, junior blankets, hooded towels, washcloths, sleep sacks and fitted sheets, with collaborations including Maison Q, Baa Baa Sheepz and Cambrass. The bamboo textiles are OEKO-TEX Standard 100 certified.
Mealtime. Silicone bibs, plates and cups.
Every order carries a 30-day money-back guarantee and the ReiCare 365 one-year warranty.
Where it is sold
Online at littlerei.com, at Motherswork stores in Singapore (Great World, Tanglin Mall, Takashimaya) and Vietnam, through Motherswork and partners in Malaysia, Thailand, Hong Kong, Taiwan, China and Cambodia, and at Singapore retailers including DORS, Mummys Market and KrisShop. Diapers are currently available in Singapore, with other markets to follow.
Why we built it
Motherswork has spent 28 years watching parents stand at a counter and compare diapers with the intensity of a wine tasting. The pattern never changed. They wanted the softness and fit of the premium Japanese brands at a price that survives twelve changes a day, from a company that picks up the phone when a box arrives wrong. Little Rei is that: designed in Singapore for heat and humidity, tested by parents who are not easily impressed, and sold with the service Motherswork is known for. Trial packs of two, because nobody should have to buy a box to find out.
Quick answers
Questions people ask about Little Rei.
Short answers for journalists, partners and anyone typing the brand into a search box.
Who owns Little Rei?
The Parent Inc, through Motherswork. Little Rei is a brand of Mothers Work Pte Ltd in Singapore.
When was Little Rei founded?
2021, as Motherswork's house brand, starting with bamboo textiles. The diapers followed in October 2026.
Are Little Rei diapers made of bamboo?
The topsheet is bamboo-infused for softness and cooling. The absorbent core is fluff pulp with superabsorbent polymer, as in every disposable diaper that works.
Where are Little Rei diapers made and sold?
Designed in Singapore and launched there in October 2026. Buy at littlerei.com, Motherswork stores and selected Singapore retailers.
Are Little Rei products OEKO-TEX certified?
The bamboo textiles are OEKO-TEX Standard 100 certified. Diapers are dermatologically tested, chlorine-free and halal certified.
What sizes do the diapers come in?
Tape: newborn (2 to 5 kg), S (4 to 8 kg), M (6 to 11 kg). Pull-up: M (6 to 11 kg), L (9 to 14 kg).
The rest of the family
Same parents. Different children.
- Platform theAsianparent Where the whole thing started: one woman, one domain, a thousand articles and a question about durian. Who owns theAsianparent
- Own brand Mama's Choice Maternity and baby care for mothers who read the label. Who owns Mama's Choice
- Retail Motherswork Premium mum and baby retail since 1998, founded by Sharon Phoong-Wong and part of The Parent Inc since 2023. Who owns Motherswork
- Platform Webtretho Vietnam's community for women and families since 2002, which makes it older than Facebook and considerably better at weaning advice. Who owns Webtretho
- Community VIParents Parents don't just read us. Who owns VIParents
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