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Where the whole thing started: one woman, one domain, a thousand articles and a question about durian. Now Southeast Asia's most downloaded parenting app, owned by The Parent Inc, and the place 20 million parents go when the baby won't.
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Who owns theAsianparent
theAsianparent is owned by The Parent Inc (Tickled Media Pte Ltd), headquartered in Singapore. Roshni Mahtani Cheung founded it in 2009 and remains Group CEO. It is the first and largest business in the group, and the source of the parent insight that shapes everything else we build.
What it is
Parents find theAsianparent when they're trying for a baby, and they stay through the two pink lines, the scan, the birth and the years when a toddler negotiates like a hostage-taker. The app tracks pregnancies and milestones, counts kicks, logs feeds and sleep, and answers the question you were too embarrassed to ask the doctor, usually from another parent who asked it last week. Local teams publish in Singapore, Malaysia, Indonesia, Thailand and the Philippines, and the platform reaches parents in Hong Kong, India, Korea and Japan.
- 12M+ app installs; #1 parenting app in Southeast Asia by Google Play downloads in the Parenting category
- 4.9 stars on Google Play, from 346,000 reviews
- 19M+ social media followers and 9M+ email subscribers
- 170 min a month in the app, on average
How it makes money
Brand solutions. Branded content, VIParents creator campaigns, display, social, email and push, run market by market for global and local family brands.
theAsianparent Awards. Annual awards in which parents vote for the products they trust and our editors assess the rest. Parents' Choice winners come from verified parent voting; Editors' Choice winners from editorial review with experts. Nominations are free. awards.theasianparent.com
Insights. Opt-in research panels and aggregated community data, including the Digital Mum Survey in Indonesia and the Webtretho Digital Survey in Vietnam.
Marketplace. Brands list and sell straight to parents inside the app. TokoTAP in Indonesia sells more than 10,000 units a month.
TAP Academy. Creator training for parents in Thailand, run with brand partners, so that VIParents can produce content brands will pay for.
Project Sidekicks
Since 2020 theAsianparent has run Project Sidekicks to reduce stillbirth and support parents after a loss. The kick counter has logged 35 million kicks from 1.7 million mothers, and 50,000 parents have used Healing Mode. See Impact.
Sister platforms
In Vietnam the group operates Webtretho, the country's community for women and families, which joined in 2022. Parents who want to earn from their knowledge join VIParents.
Quick answers
Questions people ask about theAsianparent.
Short answers for journalists, partners and anyone typing the brand into a search box.
Who owns theAsianparent?
The Parent Inc, a Singapore company also known as Tickled Media Pte Ltd. It is not part of any media group.
Who founded theAsianparent?
Roshni Mahtani Cheung, in 2009, when she was 25. She wrote the first 1,000 articles herself and is still the Group CEO.
Is the theAsianparent app free?
Yes. It is free on Google Play and the App Store.
Which countries is theAsianparent in?
Local editions in Singapore, Malaysia, Indonesia, Thailand and the Philippines; readers in Hong Kong, India, Korea and Japan; Webtretho in Vietnam.
How do brands work with theAsianparent?
Through the partner page. Options include campaigns, the Awards, research and the in-app marketplace.
The rest of the family
Same parents. Different children.
- Own brand Mama's Choice Maternity and baby care for mothers who read the label. Who owns Mama's Choice
- Own brand Little Rei Premium diapers and bamboo baby textiles, designed in Singapore by people who have been handing diapers across a counter since 1998. Who owns Little Rei
- Retail Motherswork Premium mum and baby retail since 1998, founded by Sharon Phoong-Wong and part of The Parent Inc since 2023. Who owns Motherswork
- Platform Webtretho Vietnam's community for women and families since 2002, which makes it older than Facebook and considerably better at weaning advice. Who owns Webtretho
- Community VIParents Parents don't just read us. Who owns VIParents
Work with us
Put theAsianparent to work for your brand.
Campaigns, retail, distribution and research across Southeast Asia, from one group that already knows the parents you want.
Partner with us