Built in the last 24 months

We don’t wait for categories to change. We build what comes next.

10
launches
9
markets
24
months
See the launches

01 / 10 Retail

  1. A Motherswork store in Vietnam, dressed for Mother's Day

    01Retail

    Retail, in four new cities

    Motherswork opened in Ho Chi Minh City and Hanoi and launched distribution and online in Kuala Lumpur, and our theAsianparent store opened in Jakarta.

    • Vietnam
    • Malaysia
    • Indonesia
  2. CYBEX strollers on display

    02Distribution

    Global icons, new markets

    We launched CYBEX in Thailand, and Joolz and Stokke in Vietnam.

    • Thailand
    • Vietnam
  3. A mum carrying her toddler in a WildRide carrier

    03Distribution

    WildRide arrives in Malaysia

    We launched WildRide in Malaysia, adding to the global brands we bring to the region.

    • Malaysia
  4. A Little Rei pull-up diaper in its carousel print

    04Own brand

    Little Rei diapers

    Our diapers, designed in Singapore, launched in Singapore in October 2026.

    • Singapore
    Read the story: Little Rei diapers
  5. Signing a Mama's Choice distribution partnership in Indonesia

    05Own brand

    Mama's Choice, on more shelves

    Offline distribution expanded across Malaysia, Indonesia and Thailand.

    • Malaysia
    • Indonesia
    • Thailand
    Read the story: Mama's Choice, on more shelves
  6. Mama's Choice Baby Toothpaste in its new flavours

    06Own brand

    Six new Mama's Choice products

    Stretch Mark Serum, Almond Milk Booster with less sugar, non-fluoride Baby Toothpaste in orange and natural, Intensive Diaper Rash Cream, and Treatment Shampoo and Conditioner for mums.

    Read the story: Six new Mama's Choice products
  7. 07Community

    Kids Board of Directors

    Children get a say in what is built for them, with boards in Singapore, Malaysia and Indonesia.

    • Singapore
    • Malaysia
    • Indonesia
    Read the story: Kids Board of Directors
  8. The Youvit x theAsianparent Vitamin D+ launch at Watsons

    08Partnership

    theAsianparent x Youvit

    A kids’ vitamin partnership: Youvit x theAsianparent Kids Gummies with Vitamin D.

    • Malaysia
    Read the story: theAsianparent x Youvit
  9. theAsianparent Awards 2026 on stage

    09Platform

    theAsianparent Awards, across Asia

    The awards parents and experts trust expanded into Japan, Korea, India and Hong Kong, China.

    • Japan
    • Korea
    • India
    • China
  10. 10Data

    ShopTrack

    Our proprietary tool, built to power creator and research work for mum and baby brands across Southeast Asia.

  11. What we build next starts with what parents tell us.

    Build it with us
A mum with her stroller at the Central x theAsianparent Baby Fair at Central Ladprao, Bangkok

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