Press release · 10 Oct 2026
Little Rei launches its diapers in Singapore
Little Rei, designed in Singapore, launches diapers that are silky soft, up to 14 hours dry and dermatologically tested, with a two-piece trial pack so parents can try before they commit.
SINGAPORE, 10 Oct 2026: Little Rei has launched its diapers in Singapore. Designed in Singapore, they are silky soft, keep babies dry for up to 14 hours, and are dermatologically tested.
The diapers were designed for how they feel as much as how much they hold, with Singapore's heat and humidity in mind: a soft, bamboo-infused topsheet, a thin and absorbent core, no added fragrance or lotion, and totally chlorine-free materials.
Because parents already buy plenty before they know what works, Little Rei offers a two-piece trial pack, so families can see how the diaper fits before deciding. Even the trial pack comes in an FSC-certified box. Little Rei chose paper packaging wherever it could, keeping plastic only where necessary.
Little Rei diapers are available at littlerei.com and at Motherswork stores.
“A diaper is against your baby's skin almost constantly. I wanted us to pay as much attention to how it feels as to how much it holds, especially in Singapore's heat and humidity.”
Roshni Mahtani Cheung, Founder & Group CEO, The Parentinc
About The Parent Inc
The Parent Inc is Southeast Asia's largest parenting platform, headquartered in Singapore. Its businesses include theAsianparent (Webtretho in Vietnam), the theAsianparent Awards, the brands Mama's Choice and Little Rei, the distribution of global mum and baby brands across the region, and Motherswork retail.
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