Press release · 21 Feb 2025
Mama's Choice strengthens its Indonesia presence through a distribution partnership with MBS
Mensa Binasukses (MBS) becomes Mama's Choice's official distributor in Indonesia, expanding the brand into modern trade and pharmacy channels.
JAKARTA, 21 Feb 2025: Mama's Choice announced its partnership with Mensa Binasukses (MBS) as its official distributor in Indonesia. The collaboration expands the availability of Mama's Choice products across modern trade and pharmacy channels, reinforcing the brand's commitment to reaching more Indonesian mothers and families.
With over three decades of experience, MBS is one of Indonesia's premier pharmaceutical distribution companies, operating 28 branches nationwide. Its expertise in distribution and import services for pharmaceutical products, medical devices, cosmetics and consumer goods, particularly mum-and-baby products, aligns with Mama's Choice's values.
The partnership focuses on supply chain efficiency and distribution to make Mama's Choice maternity care, breastfeeding care, and baby and toddler products more accessible, especially best-sellers such as the Feminine Hygiene Wash, Stretch Mark Cream, Gentle Face Wash, Baby Daily Nourishing Face Cream and Baby Strawberry Toothpaste, in supermarkets, modern pharmacy chains and other premium outlets.
"With this partnership between Mama's Choice and MBS now official, we hope to bring Mama's Choice and its products even closer to mothers, creating a more meaningful experience for them throughout their motherhood journey," said Donny Wardono, Chief Commercial Officer of Mama's Choice.
The agreement was signed on 11 February 2025.
“We believe this partnership will not only help us reach more mothers and families but also enhance the overall shopping experience for our customers. With MBS's extensive network and operational expertise, we're poised to create even more value for our customers.”
Roshni Mahtani Cheung, CEO, Mama's Choice
About The Parent Inc
The Parent Inc is Southeast Asia's largest parenting platform, headquartered in Singapore. Its businesses include theAsianparent (Webtretho in Vietnam), the theAsianparent Awards, the brands Mama's Choice and Little Rei, the distribution of global mum and baby brands across the region, and Motherswork retail.
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First published on theparentinc.com on 21 Feb 2025. Details are as at that date.