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VIParents
Parents don't just read us. They earn with us. VIParents is theAsianparent's creator and research network, where the mother with 2,000 followers and strong opinions on bottle teats gets paid for both.
What VIParents is
VIParents (parents.vip) is the community of parents who earn money from what they already know. Members join brand campaigns, answer surveys, review products, turn up to events and publish stories in the theAsianparent app, and get paid for it in credits they can turn into cash or vouchers. Brands get advocacy from real parents with real followings, filmed in real kitchens, which is where their customers live. It launched in March 2021 and is owned and run by The Parent Inc as part of theAsianparent.
How it works
- Download the theAsianparent app or register at parents.vip and complete a profile.
- Choose a role: VIParent Influencer, VIParent Panelist or VIP Content Creator.
- Browse open campaigns and apply. Brands commission content, reviews, surveys, polls, event attendance and ambassador roles.
- Get paid in VIP credits, redeemable for cash or e-vouchers. Published stories earn more as their views grow.
Most VIParents are nano and micro creators with 500 to 50,000 followers, which is exactly the scale brands want for local, believable advocacy. The programme also trains members to write, shoot and present, through TAP Academy in Thailand and workshops in the Philippines.
For brands
VIParents gives brands direct feedback from the parent community and culturally relevant content market by market. Campaigns are planned with theAsianparent's brand solutions team and run across Indonesia, the Philippines, Thailand and Singapore. Hear from VIParents in Indonesia, the Philippines and Thailand in the one-minute film on the businesses page.
Quick answers
Questions people ask about VIParents.
Short answers for journalists, partners and anyone typing the brand into a search box.
Who runs VIParents?
theAsianparent, which is owned by The Parent Inc, Singapore.
When did VIParents launch?
March 2021, as part of theAsianparent.
Is VIParents legitimate?
Yes. It is theAsianparent's own creator programme, pays in credits convertible to cash or vouchers, and has run brand campaigns since 2021.
How do I join VIParents?
Through the theAsianparent app or parents.vip. Membership is free.
How much can a VIParent earn?
It depends on the campaign and the views a story earns. Published stories pay a set credit amount on submission and more as they pass view milestones.
Which countries is VIParents in?
Indonesia, the Philippines, Thailand and Singapore.
The rest of the family
Same parents. Different children.
- Platform theAsianparent Where the whole thing started: one woman, one domain, a thousand articles and a question about durian. Who owns theAsianparent
- Own brand Mama's Choice Maternity and baby care for mothers who read the label. Who owns Mama's Choice
- Own brand Little Rei Premium diapers and bamboo baby textiles, designed in Singapore by people who have been handing diapers across a counter since 1998. Who owns Little Rei
- Retail Motherswork Premium mum and baby retail since 1998, founded by Sharon Phoong-Wong and part of The Parent Inc since 2023. Who owns Motherswork
- Platform Webtretho Vietnam's community for women and families since 2002, which makes it older than Facebook and considerably better at weaning advice. Who owns Webtretho
Work with us
Put VIParents to work for your brand.
Campaigns, retail, distribution and research across Southeast Asia, from one group that already knows the parents you want.
Partner with us