Press release · 21 Oct 2026
theAsianparent Awards 2026 Indonesia opens in Jakarta: parents now trust evidence over marketing claims
theAsianparent Awards 2026 Indonesia opened at The Ritz-Carlton Jakarta, Mega Kuningan, with a press conference attended by 25 media partners and new findings from the Digital Mum Survey 2025.
JAKARTA, 21 Oct 2026: theAsianparent Awards 2026 Indonesia opened on 21 October at The Ritz-Carlton Jakarta, Mega Kuningan, with a series of press sessions. The main press conference was attended by 25 media partners, including TVRI and RRI.
The central message for the industry: Indonesian parents are looking beyond marketing claims. theAsianparent's Digital Mum Survey 2025 shows that today's mothers are increasingly critical, relying on real evidence, expert recommendations and peer reviews before they trust a product for their families.
Ardyanto Firman, Head of Business, theAsianparent Indonesia, explained why the awards were created: to give genuine recognition to brands that deliver real, proven value, evaluated directly by parents and experts. Nadja Tazkiya, Research Compliance Manager, theAsianparent, walked through the selection process for the Parents' Choice and Editors' Choice awards, together with data on how today's "Digital Mums" shop. Sri Hertanto Wardono, Chief Commercial Officer, Mama's Choice Indonesia, spoke on the potential, resilience and strategic role of the mum and baby category within FMCG.
After the main event, Roshni Mahtani Cheung, Founder and Group CEO of The Parentinc, held a private press briefing on the future of parenting in Southeast Asia and the company's commitment to empowering families through a supportive, tech-driven community.
Through the awards, theAsianparent aims to push the industry forward so that brands build long-term trust and contribute to healthier, more resilient Indonesian families.
About The Parent Inc
The Parent Inc is Southeast Asia's largest parenting platform, headquartered in Singapore. Its businesses include theAsianparent (Webtretho in Vietnam), the theAsianparent Awards, the brands Mama's Choice and Little Rei, the distribution of global mum and baby brands across the region, and Motherswork retail.
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