Press release · 21 Feb 2025
theAsianparent and Partipost join forces to scale up influencer marketing for mum and baby brands in Indonesia
theAsianparent's community of mum nano-influencers meets Partipost's campaign and community management platform.
JAKARTA, 21 Feb 2025: theAsianparent officially launched its partnership with Partipost, Southeast Asia's largest influencer marketing platform. The collaboration aims to streamline campaign and community management in the Indonesian market, enhancing communication and workflow between brands in the mum and baby segment and mum influencers, an ongoing challenge for many businesses in this niche.
Through this partnership, theAsianparent connects brands with a wider network of mum and baby consumers. By leveraging theAsianparent's VIP community of mum nano-influencers and Partipost's campaign and community management platform, mum and baby brands can tailor their campaigns and match with ideal mum influencers from theAsianparent's VIP community. The approach focuses on user-generated content to drive authentic engagement while amplifying brand presence.
"Partnering with Partipost marks an important step in enhancing our influencer marketing campaign services for our clients in the mum and baby sector, empowering them to reach and engage their audience in the most authentic and effective way. This collaboration with Partipost is a game-changer for mum and baby brands in Indonesia and beyond," said Erick Liemarga, Head of Growth at theAsianparent Indonesia.
"With theAsianparent's extensive mum influencers community, this positions us to provide more targeted and impactful campaigns for brands in the mum and baby industry through our one-stop solution platform. Together, we're setting a new standard for influencer marketing in Indonesia," added Andrew Tjoa, Partipost's Country Head of Indonesia.
The partnership launched first in Indonesia before expanding to other regions, and was officially announced during The Parentinc's Media Day on 21 February 2025 in Jakarta.
About The Parent Inc
The Parent Inc is Southeast Asia's largest parenting platform, headquartered in Singapore. Its businesses include theAsianparent (Webtretho in Vietnam), the theAsianparent Awards, the brands Mama's Choice and Little Rei, the distribution of global mum and baby brands across the region, and Motherswork retail.
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First published on theparentinc.com on 21 Feb 2025. Details are as at that date.